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Study: Cruising Dominates Travel Advisor Bookings | Allianz Advantage

In The News

Study: Cruising Dominates Travel Advisor Bookings

Published: November 2, 2023|

By Emma Weissman, Managing Editor

Cruising reigns supreme when it comes to travel agent bookings, according to a new survey of 9,000 travel advisors released by Allianz Partners during CruiseWorld, a conference that took place this week in Ft. Lauderdale, Fla. (Note: CruiseWorld is produced by Northstar Travel Group, the parent company of TravelAge West).

More than half of agents surveyed say the majority of their bookings come from cruise: 27% of advisors say that cruising makes up 75-100% of cruise bookings; 25% say 51-75% of their bookings are from cruises; and 26% say 26-50% are from cruises. Only 6% say that less than 5% of their bookings come from cruises.

Read the full article at TravelAge West >